Today’s a big day for NewsFire. After much internal debate, I’ve made the decision that as of today, NewsFire is totally free. No feature restrictions, no ads, no cut-down ‘lite’ version… this is the real deal.

For those new to this, NewsFire is a news reader for blogs, news sites, and anything else that publishes an ‘RSS’ syndication feed. It watches for news so you don’t have to. When a new story is published, NewsFire brings it to your attention with some super-slick animation. Unlike other readers, NewsFire is designed with a deliberately minimal interface. The news is what matters and it takes center stage.

There’s no excuse not to try it. Download NewsFire and give it a whirl. I’m confident you’ll like it.

So why am I doing this? Call it an experiment to draw people into the fold. Call it temporary insanity. Call it good will. Call it stupidity. I’m never really sure what my motivations are, but this one feels right in my gut. I hope you like it. I sure hope I don’t regret this.